What are Natural Flavors, Anyway?

Juice Squeeze was developed in 1988 as a healthy alternative to the high-calorie drinks saturated with unhealthy high fructose corn syrup (HFCS) that pervaded the soda aisles. Though formulated with 70% juice, the amount of natural sugars was still fairly significant. To keep our promise as a healthier alternative to sodas, Juice Squeeze evolved.

Mountain Raspberry Juice Squeeze

In 2019, we reformulated Juice Squeeze to cut out half the sugar yet maintain its full fruit flavor. How do we do that? We start with 35% real fruit juice, which includes white grape juice, characterizing juices of each flavor, and monk fruit juice (a naturally sweet fruit that enhances the natural sugars of the other juices without adding calories). Sparkling water rounds it out, making for a fun, effervescent beverage. Natural flavors elevate some of the characteristics of each flavor. 

So what ARE natural flavors, anyway?
The U.S. FDA’s Code of Federal Regulations defines natural flavors as essences derived from natural sources. Our natural flavors are extracted in one of two ways: 
  1. Steam distillation. Steam distillation is a method of extracting the essence of fresh and dried produce. Our fruits are placed above boiling water and steamed. Above them, an Alembic chamber catches the essence of the fruits in the steam and funnels them through to a cold condensing chamber. Here, the cold temperature turns the steam and the oils back into a liquid, leaving behind a high purity essential oil.
  2. Cold Press. In this method, fruits, most commonly citrus fruits, are slowly punctured. The fruit juices are then placed in a centrifuge, where they are spun to separate the essential oils from the pulp.

These methods of extracting natural flavors allow us to produce drinks that taste as as close to freshly harvested as possible and to keep our promise for healthy, all-natural beverages.

We are proud to say that our Juice Squeeze formula contains no artificial colors, sweeteners, or flavors. Our products at Juice Squeeze utilize only U.S. FDA certified natural sweeteners and flavors.

In fact, we think that Juice Squeeze has it all. Gentle on tummies yet strong in flavor, our low-calorie, low-sugar, all natural drinks are a crisp, thirst-quenching beverage that will dazzle your taste buds and leave other drinks seemingly flat by comparison.

Move over high-calorie, high-sugar drinks of the past. Sayonara to boring, virtually-tasteless sparkling “fruit” drinks. Four of Juice Squeeze’s most beloved flavors - Ruby Grapefruit, Mountain Raspberry, Passion Fruit Mango and Wild berry - are back and better than ever.

A perfect pairing to a delicious meal or a revitalizing treat at the beach, Juice Squeeze is fantastic for all ages and all occasions. To add Juice Squeeze to your cart click here.

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